現(xiàn)在，大多數(shù)人對(duì)宣傳單都不陌生，并且隨著消費(fèi)者審美的提高，單頁(yè)的形式與內(nèi)容也有了更多突破。可是，看似簡(jiǎn)單的宣傳單頁(yè)，為什么還會(huì)出現(xiàn)設(shè)計(jì)或印刷問(wèn)題引起客戶不滿呢？也許問(wèn)題出在以下5項(xiàng)細(xì)節(jié)上！接下來(lái)濟(jì)南宣傳單頁(yè)印刷廠家為您講解：

Nowadays, most people are familiar with leaflets, and with the improvement of consumer aesthetics, the form and content of single pages have also made more breakthroughs. However, why would the design or printing problems of seemingly simple leaflets cause customer dissatisfaction? Perhaps the problem lies in the following five details! Next, Jinan leaflet printing factory will explain to you:

【一】信息弄錯(cuò)了

【1】 Wrong information

宣傳單重要的就是跟消費(fèi)者傳遞某種信息，幫助商家在消費(fèi)者心里樹(shù)立某種形象。如果在設(shè)計(jì)中，將這些信息給忽略或者弄錯(cuò)，應(yīng)該是大的問(wèn)題。因此，在重要信息，如：聯(lián)系方式，聯(lián)系地址等的準(zhǔn)確性上要予以檢查，及時(shí)更正。除此之外，還要保證信息傳達(dá)中不會(huì)引起歧義。

The important thing of the leaflet is to convey some information to consumers and help businesses establish a certain image in consumers' hearts. If these information are ignored or mistaken in the design, it should be a big problem. Therefore, the accuracy of important information, such as contact information and contact address, should be checked and corrected in time. In addition, it is also necessary to ensure that there is no ambiguity in the information transmission.

【二】出血忘記了

【2】 Bleeding forgotten

宣傳單在設(shè)計(jì)的時(shí)候要預(yù)留出血，也是為了防止在成品完成切割以后丟失有效內(nèi)容，影響裁剪程序所做的準(zhǔn)備。關(guān)于這一點(diǎn)，在初設(shè)計(jì)的時(shí)候就應(yīng)該嚴(yán)加強(qiáng)調(diào)。但在實(shí)踐中，依然會(huì)有不少這樣的問(wèn)題出現(xiàn)。

When designing the leaflet, bleeding should be reserved, which is also to prevent the loss of effective content after the finished product is cut, affecting the preparation of the cutting process. This point should be emphasized in the initial design. But in practice, there are still many such problems.

【三】文字大意了

【3】 The text is careless

在設(shè)計(jì)單頁(yè)的時(shí)候，有一些人會(huì)將全部注意力放在色彩的整體搭配，以及的排版上面，只注重“大局”，往往忽略細(xì)節(jié)。這也是為什么很多人拿到的單頁(yè)以后發(fā)現(xiàn)錯(cuò)別字連篇，甚很多文案內(nèi)容語(yǔ)句都不通的原因。一般來(lái)說(shuō)，這樣的問(wèn)題，是對(duì)“校對(duì)”環(huán)節(jié)的不夠重視所導(dǎo)致。

When designing a single page, some people will pay all their attention to the overall color matching and layout, only focusing on the "overall situation", often ignoring the details. This is also why many people find many wrong words in the single page after they get it, and even many sentences in the copy are not clear. Generally speaking, such problems are caused by insufficient attention to "proofreading".

【四】制版錯(cuò)誤了

【4】 The plate-making error

這還是體現(xiàn)了一個(gè)不仔細(xì)的問(wèn)題。有時(shí)候客戶和設(shè)計(jì)人員溝通是足夠的，在設(shè)計(jì)上也達(dá)成了一致。但到印刷的環(huán)節(jié)上，還會(huì)出現(xiàn)制版錯(cuò)誤，導(dǎo)致成品跟設(shè)計(jì)有較大的出入。所以，在印刷之前，相關(guān)人員一定要再三溝通確定細(xì)節(jié)，避免不要的損失。

This still reflects a careless problem. Sometimes it is enough for customers and designers to communicate and reach an agreement on design. However, when it comes to printing, there will also be plate-making errors, resulting in a large discrepancy between the finished product and the design. Therefore, before printing, the relevant personnel must repeatedly communicate and determine the details to avoid unnecessary losses.

【五】印刷色差了

【5】 The printing color is poor

出現(xiàn)印刷色彩問(wèn)題的原因很多。例如，使用的耗材批次不同導(dǎo)致存在品質(zhì)差異；所選擇的油墨染料與紙張的搭配不當(dāng)；或是油墨本身質(zhì)量差，附著力不強(qiáng)等。

There are many reasons for printing color problems. For example, different batches of consumables used lead to quality differences; The selected ink dye is improperly matched with the paper; Or the ink itself is poor in quality and adhesion.

如果發(fā)生這樣的問(wèn)題，客戶很難對(duì)設(shè)計(jì)的宣傳單頁(yè)買(mǎi)單，甚會(huì)損失店鋪的美譽(yù)度。所以，針對(duì)這一點(diǎn)，一方面，在選購(gòu)相關(guān)廣告材料時(shí)一定要檢查清楚，另一方面，要事先和客戶溝通清楚相關(guān)的選材細(xì)節(jié)。更多相關(guān)內(nèi)容就來(lái)我們網(wǎng)站http://www.shuld.cn咨詢吧！

If such a problem occurs, it is difficult for customers to pay for the designed leaflet, or even lose the reputation of the store. Therefore, in view of this point, on the one hand, it is necessary to check clearly when purchasing relevant advertising materials, and on the other hand, it is necessary to communicate clearly with the customer in advance about the details of the material selection. Come to our website for more relevant content http://www.shuld.cn Ask!